Campaigns
These examples reflect my work tackling challenges for a diverse set of campaigns, from initial concepting through to design, as well as leading teams to execute the campaign vision across multiple platforms.
Check out more campaign examples in the Dev Collective and Video case studies.
Art Direction
Concepting
Social Media
Email Newsletter Design
Print Design
Xbox asked us to create an email series that supported the larger “Power Your Dreams” launch of the new Xbox Series X. We decided to go beyond the original ask and presented additional campaign extensions that wowed the client. As Art Director, I helped concept and design the visuals for the email series, as well as an Addy award-winning campaign extension inviting gamers to participate in a choose-your-own-adventure style web experience based on their favorite games that awarded them with exclusive downloads.
The Microsoft Edge team asked us to help execute their digital launch campaign. After the initial rounds of visual and motion concepts of the nine campaign themes, I helped art direct hundreds of banner ads, social posts, site takeovers, tv ads, videos, and custom placements. As the member of the team with the most experience working with Microsoft, I played a crucial role in keeping the visuals consistently on-brand across the various teams while the campaign guidelines shifted on a daily basis. As a result, the client asked us back to help with a second quick-turn campaign for the holiday shopping season.
As part of a long term engagement with Xbox I had the opportunity to art direct and design several email campaign concepts. With each campaign we pushed the boundaries of what could be done in a mobile-optimized email with the goal of matching the immersive and striking graphics Xbox is known for.
As part of an ongoing partnership with the Microsoft Surface commercial team, I concepted, art directed, and designed numerous social media posts and videos across their Facebook, Twitter, and LinkedIn channels. From new device launch campaigns, to thought leadership, we helped them reach business leaders, ITDMs, and small business owners.
Target’s media channel, Roundel, asked us to help create internal, external, and social media ads for the holiday rush. As Art director I worked with a team of copywriters and designers to create hundreds of placements for a diverse set of brands. We were able to successfully create ads with tight copy and engaging visuals on a rapid timeline that adhered to the constantly shifting campaign guidelines, while satisfying the needs of the Roundel team and the individual brand stakeholders.
Microsoft Office asked us to create the theme for an event promoting collaboration to the CMOs of their existing customers. We brainstormed and presented five event themes. The resulting theme, “The Art of Teams,” was ultimately blown out into a larger campaign. As lead designer I created the logotype, campaign playbook, event collateral, a magazine-style case study, a nurture email series, and several use case infographics.