After presenting initial mood boards and talking with the dev audience we veered away from lifestyle photography. Instead, we lead with a unique visual approach using abstract isometric environments and icons created with 3D pixels called voxels, layered with visuals that celebrate the beauty of code. From this core I created and wrote visual guidelines as a living document that could be referenced and updated as the campaign evolved.

Over the course of the campaign I designed the initial community website, as well as concepts for the future of the website, event booths and swag, ads, social media assets, and email templates. I storyboarded, illustrated, and directed dozens of course description videos that explained the complex topics covered in each course. Later in the campaign I designed and art directed the logos and visual identity for two reality TV pilot concepts, Crowd Source and Code Impossible, as well as the opening sequence and chyrons for a Webby-nominated reality series, Crash Course.