Branding & Identity
From designing a logo, to defining the visual identity for a brand, campaign, or website, I appreciate the challenge of distilling a story into its essential elements to create a system that can be expressed across multiple applications in a cohesive way.
Check out more branding & identity examples in the Dev Collective, Oracle, and Taphandles case studies.
Art Direction
Logo Design
Concepting
Copywriting
Illustration
Brand Management
Enterprise Skills Initiative asked us to create a visual identity that was based on the Microsoft Learn parent brand, but was unique to their group. Along with art direction of the visual identity and guidelines, I worked with designers to apply them to various templates for the ESI team.
Oracle Education Foundation asked us to envision a unique and sophisticated visual approach that will create a feeling of optimism and pique curiosity about their mission. Collaborating with a designer and copywriter in Figma, we provided two distinct concepts including the chosen concept, Future in Progress, which used deconstructed visual elements to channel the forward-moving energy of the Foundation's futuristic thinking.
Working in the beer industry I designed logos with bespoke typography and helped to develop the nascent brands of several craft brewery start-ups.
Before redesigning key pages of their website, Microsoft Research asked us to take their skeletal visual guidelines and envision how it could be shaped and expanded into a full visual identity. Working with a designer and copywriter we provided two mood board concepts that pushed their brand and laid the foundation for their website redesign and beyond.