Taphandles

Taphandles specializes in manufacturing tap handles and other POS items for the beer industry. When I joined the newly formed brand and marketing team in 2010, Taphandles was looking to refresh their identity in order to re-launch as a full service beer marketing agency.

Working with the Creative Director, I jumped right in to updating the brand, as well as a completely overhauling the website. The site was redesigned to improve SEO, user experience, organization, and to simplify updates. After the refresh I continued to create brochures, email newsletters, ads, client gifts, and other projects as the lead in-house designer.

In 2012 Taphandles further expanded their offerings and we took part in another brand refresh. The color palette was reduced to allow the creative work and each client's brand to shine on the website and in marketing materials. Photography I took was added as a brand element to give a casual and candid look at the company’s culture. The website was re-imagined as a modern, immersive experience to give the visitor a taste of the creativity of the team at Taphandles. This new award-winning website tripled in traffic since the initial redesign.