Zscaler (coming soon)
I joined Zscaler to provide additional conceptual firepower for their small but mighty in-house team. After quickly absorbing their recently launched brand, I was tasked with helping to refine its visual direction and conceptualizing the visual identity for their yearly global conference.
As part of that effort, I collaborated with the Creative Director to accelerate work processes for the in-house creative team by defining new photo guidelines, planning and editing a brand photoshoot, and creating reusable templates for campaign and social media production. I led and collaborated with the other designers on the team to develop new graphic styles and assets to design a variety of print, social, marketing, and event assets that met and exceeded the expectations of our internal clients. While the Creative Director was on leave I stepped up to ensure brand consistency and provided approvals and feedback to the creative team and external partner agencies.
I applied the deep knowledge of the Zscaler brand I had gained to the art direction and design of the visual identity for their global events and product launch campaigns from concepting through presentation and execution.
Art Direction
Print Design
Campaigns
Photo Guidelines
Social Media
Event Design
Copywriting
Brand Refresh
