At the time, Gap Inc. was planning on spinning off Old Navy as a separate public offering. As Art Director I worked with our UX team and visual designers to create 12 page layouts and dozens of components in the Old Navy brand style. I also worked with a motion designer and our dev team to create a motion study and envision how each component would move. 

While the Old Navy site was in development, I worked with a designer to create moodboard concepts to show how the Gap Inc. site could reflect their new brand. At that time Gap Inc. decided not to spin off Old Navy as a separate company and to set aside their brand refresh. Though our clients were in a state of shock, we were able to quickly pivot and build upon the work we had completed to create a full site for Gap Inc. in their existing brand style.